Our live counter shows how rose water is extracted from rose petals through distillation." Rohit Seth, president, Sugandh Vyapar Sangh, and vice-president, Essential Oil Association of India, said, "This festival showcases make in India. Vipul Shah of Kannauj had a live counter for rose water at his stall. Apart from exhibiting a wide range of fragrance, one also sees perfume being made in the traditional manner. Only a few people are now involved in this traditional artwork," he revealed. "These camel leather bottles have embossed artwork. Mohammad Mursalin had handmade leather bottles (kupi) to store natural fragrances. Smells like wet earth after the rain with a hint of Sandalwood. Mitti Attar The smell of the first monsoon rains on the dry ground. The stalls from Uttar Pradesh's Kannauj, which is famous for attar or itra, appeared popular among visitors. For centuries, perfumers in Kannauj have been capturing this magical, primordial scent in a natural perfume, Attar Mitti. Flowers offered at temples otherwise end up in rivers or landfills," said Surbhi Bansal. "We collect around one tonne of flowers from nearly 300 temples daily, mostly from temples in east Delhi. The stall selling products like incense sticks, dhoop sticks, hawan cups and incense cones made from recycled flowers was attracting people.
"We also have the essence to help children concentrate on studies and to ward off the evil eye," said Sharma. We blend them to prepare different mood elevators for happiness, energy, stress and seduction." Delhi stall owner Rammeher Sharma offers oils and incense sticks for specific planetary signs. As Nikita Gupta of the sister duo of Nikita and Shikha, who are selling handmade wood coverings in the shape of flowers as lid for oil diffusers, said, "Most people now use chemical-based perfumes, having forgotten the traditional pure and natural fragrance." Pankaj Gupta, who came from Uttarakhand to participate in the festival, said, "We make essential oils and also procure them from farmers. The focus is on tradition and natural essences.
Natural fragrances, scented incense sticks, aromatic essential oils and designer candles are among the products on display. One of the most popular is the Mitti attar perfume of the earth which is a blend of botanical plants that evokes the exact moment when the monsoon hits the dry earth. The festival, organised by Delhi government's tourism department at Sunder Nursery, was inaugurated by minister Atishi on Friday and will run over the weekend. This is a unique attar that is not made from a plant, but from a special, half-baked clay. NEW DELHI: From essence to ward off the evil eye and mood elevator oils to incense sticks made from recycled temple flowers and mitti itra (fragrance of soil after rain), the concocted scents on display at the three-day Itra and Sugandhi Festival highlight India's ancient history in manufacturing natural fragrance. MITTI ATTAR: The smell of the first monsoon rains on the dry ground.
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